The 2 Cs in Storytelling, Part 1: Conflict

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(Photo credit to: Jack Fussell, on Flickr)
I’ve been reading a lot of Wattpad stories lately and while doing so I’ve been learning a lot of lessons as a writer.
I’ve learned about what certain audiences crave. Thus, I’ve come to think more about what kind of audience I’m hoping my book will have.
I’ve also learned more about conflict and climaxes. I’ve found that although a story might be cute or “fluffy” with no conflict, without a defining moment or climax I can quickly lose interest.
I’ve read several stories that seem to drag on, and never actually go anywhere.
Whereas there have been other tales that have had all their chapters and scenes leading up to one defining moment; and I find I tend to eat those stories up more than the other kind.
What is it about the element of conflict that makes a story more interesting?
For me it’s all about the characters, because its often in the face of conflict that a character’s development truly shines. Conflict will force a character to act and they will show what they are made of. In the face of conflict they will show both their weaknesses and strengths. Fiction often mimics life in this way and that’s why I think we draw strength from reading about characters battling their own conflicts.
What about the defining moment of the tale? Next week my blog post will cover the other “C” in storytelling, the Climax.
As a reader how do you feel about conflict? As a writer how do you incorporate conflict in your work?